Broker Buddha

  • Product UI
  • Insurance

Broker Buddha wanted to modernize their product UI, and make it much easier to use.

Heads up!

This project was completed in collaboration with the wonderful design agency, Savvy Design.  If you are a SaaS company, please give Simon a shout.  He does STELLAR work — you won’t regret it.

Check out SavvyDesign


BrokerBuddha had an extremely complicated product UI.  Given that they’re an insurance company, this was no surprise — still, they wanted to do something about it.


We identified the key pages and flows where:

  1. Users would visit the most, and
  2. Run into friction all the time.

We started redesigning them one at a time, and testing them with SMEs and customers as we went.


  • Positive feedback from users
  • Reduced task time to completion