Tenet wanted to scale up their marketing efforts, but they were hesitant to invest in a broad marketing campaign until they knew their landing pages would convert. They’re product offering was super high value (super low APR loans for EVs), but totally new, so they had some education to do as well.
In collaboration with their marketing team, and several subject matter experts in the loan space, we totally refactored their marketing site. As usual, we ranked customer questions by perceived important, and then answered them in sequence as users scrolled.
We also polished up their copy so that their UVP would be understood by a broad demographic of potential buyers.