After a successful exit from their last venture, BackupLABS was hoping to get into the Cloud Security space. Since they had the $$$ for marketing this time around, they wanted to hit the ground running with a product UI that was very “sticky”.
To do that, we really got into the weeds on what was involved in making sure that a users’ backups were secured on their servers. We analyzed all of the different situations in which a user might run into friction in their UI, and polished it all up for them.
The result was 50+ screens that simplified all the flows and edge-cases in their product UI. Let’s try to see a customer churn now 😎