How I get users to sign up for a software demo
Unlock higher demo conversion rates with actionable tips you can use in your next project.
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Getting real about the cost of your software product
When we think of software costs, we often fixate on dollar signs, but there's another crucial currency at play: the energy investment required from potential customers.
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An example of how to tighten up messaging for your software product
Simplifying your software product messaging could be a matter of thinking about it for 6 minutes.
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Bootstrapping your own software marketing site
Only hire a professional to design your marketing site when a 1% increase in conversion can generate at least five figures in annual profit. Until then, strap up those boots!
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Software marketing problems are customer discovery problems in disguise
"We don't get enough quality leads" –Every Software Company, Ever
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